1. Rub steak with olive oil, salt, pepper, and herbs if using. Let it rest at room temperature for 20 to 30 minutes while you prep the other components.
2. Whisk mayo, horseradish, Dijon, lemon juice, garlic powder, and a pinch of salt. Chill until ready to use.
3. Slice onions thinly and sauté in butter over medium heat. After 10 minutes, add brown sugar and balsamic vinegar. Cook until golden and jammy, about 25 minutes.
4. Heat a skillet or grill pan until very hot. Sear steak for 3 to 4 minutes per side for medium-rare. Let rest 10 minutes, then slice thinly against the grain.
5. Slice baguette into thin rounds, brush with olive oil, sprinkle salt, and bake at 375°F for 8 to 10 minutes until golden.
6. Top each crostini with horseradish cream, steak slice, caramelized onions, herbs, and cracked pepper.